LIV Golf is in flux. CEO Scott O’Neil spills some (not all) tea on the league’s new direction, player contracts, and the future of team golf. What’s next for LIV?
The CEO’s “Plan” (Sort Of)
- First up: Get the players sorted. Keep them focused on golf. That’s priority number one. Makes sense.
- Second: Build a real business plan. One that actually works. Profit and loss. Like any other damn business on the planet. He claims they’re “well on their way.” We’ll see.
- Third, and maybe the most important bit: Surround yourself with smart people. People who know their stuff. He’s been doing that his whole life, apparently.